The 10 Biggest Beauty Trends for 2024

A surge in eco-conscious beauty, with brands prioritizing sustainability in product formulations and packaging.

Sustainable

Innovative skincare integrating technology, from personalized apps to AI-driven diagnostics for customized routines.

Skincare

A shift towards inclusivity, celebrating diverse skin tones, body types, and beauty ideals, fostering a more representative industry.

Inclusive

A move towards minimalist makeup, emphasizing natural looks, enhancing features with fewer products and simplified routines.

Minimalist

Breaking gender norms in beauty, with products designed for all genders, embracing a more inclusive and diverse approach.

Neutral

An increase in virtual try-on experiences, augmented reality tools, and online consultations for personalized beauty journeys.

Virtual

The convergence of beauty and wellness, with products promoting overall health, reflecting the holistic approach to self-care.

Wellness

Rising popularity of at-home beauty treatments, with DIY skincare and haircare solutions gaining traction.

Beauty

Focus on eyes with vibrant eyeshadows, graphic liners, and bold lashes, making eyes the focal point of makeup looks.

Eye

Focus on eyes with vibrant eyeshadows, graphic liners, and bold lashes, making eyes the focal point of makeup looks.

Beauty